As a nonprofit health plan, we are on a mission to improve the health and well-being of all Californians. Latino, Black, and Pacific Islander communities have been disproportionately affected by COVID-19. We remain committed to supporting underserved communities and those that are disproportionately impacted by forging deep and lasting partnerships with community organizations that serve at-risk communities. Read on to learn more about these partnerships and our commitment to ensuring a brighter, more equitable future.
To achieve our mission, we are forging deep and lasting partnerships with community organizations that serve at-risk groups.
In honor of May Mental Health Awareness month, Blue Shield committed $300,000 in community investments to nonprofit organizations that advance the health and well-being of youth and communities of color. “This funding couldn’t have come at a better time,” said Pepi Jackson, president of the Riverside County Black Chamber of Commerce, which supports the Building Resilience in African American Families organization. It will support initiatives focused on youth development, social justice, and health equity for the following organizations.
San Francisco Bay Area
Inland Empire Region
Blue Shield of California Promise Health Plan has sponsored a community resiliency certification program with the Professional Community Intervention Training Institute to educate and empower frontline health and wellness workers, service providers, and community-based organizations in South Los Angeles about trauma informed support and resiliency practices. The program includes instructional sessions with scenario-driven role-playing exercises, lectures and discussions that will support learning and reflection. Participants who complete all sessions will receive the Community Resiliency Certification.
Featured Partner: Wellnest Emotional Health and Wellness, based in Los Angeles, has supported thousands of people during the pandemic by providing mental health services to children and youth, with a focus on social determinants, especially education, housing and employment. They share our values of supporting health equity and promoting youth mental health. Our video conversation with Charlene Dimas-Peinado includes images from a community mural project we supported.
As the pandemic continues to disrupt the lives and educations of young people everywhere, BlueSky partnered with the Child Mind Institute (CMI) to publish five youth mental health guides to help parents, youth and educators identify and address mental health concerns. This collection covers a wide range of youth mental health issues, including trauma, racism, depression, LGBTQ+ issues, and anxiety. The guides provide tips on how to identify mental health challenges, as well as resources for taking action to address concerns and access professional help. During Mental Health Awareness month, BlueSky also teamed up with CMI to support their “Getting Better Together” campaign.
OUR IMPACT SINCE LAUNCH
(December 2019 – March 2021)
Climate change is an urgent public health issue. According to a recent NextGen Climate Survey, more than eight out of 10 (83%) of Gen Z youth are concerned about the health of the planet. A majority of respondents also say their environment affects both their physical health (69%) and mental health (75%).
Climate change disproportionately impacts communities of color and low-income communities, and we must prioritize environmental justice to achieve health equity. In this video, Blue Shield’s leaders and grantees share the company’s ambitious set of sustainability goals to adopt and promote climate smart healthcare, which address the impact of climate change on human health, especially for the most vulnerable communities.
Blue Shield unequivocally denounces the recent surge of violent, racist attacks against Asian Americans in the Bay Area and around the country. We have a long-standing commitment to diversity, equity, and inclusion and stand against racism in all forms. We are taking action to support the calls by many Asian American organizations to stand up to these injustices and act during this time of crisis.
Throughout the COVID-19 pandemic, at times when the need was greater than ever, our mission-driven employees have stepped up and demonstrated tremendous generosity to support the communities in which we live and work – and beyond.
In response to India’s disastrous second wave of COVID-19, our “Support COVID-19 Relief in India” fundraiser generated a passionate response, with employees donating $50,000 in just 48 hours (including the company match). Employees have raised more than $80,000 to date, well on our way to our goal of raising $100,000. This is the largest amount raised and the highest number of employee donors for a single giving opportunity in Blue Shield history.
Blue Shield of California Foundation is an independent, nonprofit organization that is funded entirely by contributions from Blue Shield of California. The Foundation supports lasting and equitable solutions to make California the healthiest state and end domestic violence. When we work together to remove the barriers to health and well-being, especially for Californians most affected, we can create a more just and equitable future. For more information, visit: www.blueshieldcafoundation.org.
The Foundation’s strategy is to make change at the systems level, addressing racism, and gender and economic inequities that are the root causes of health inequity and domestic violence. To that end, the Foundation invested $3 million in the California Black Freedom Fund. This first-of-its-kind fund will build and sustain the power and capacity of Black-led organizations, coalitions, and networks to enable and support policy change that will improve the health, safety, and economic well-being of Black communities in California. The new fund is an important opportunity to achieve health equity and prevent domestic violence in the Black community. The need is urgent. Black women face the highest lifetime rates of domestic violence in California, with 42.5% experiencing domestic violence versus the California average of 34.9%.